BRAND // STRATEGY // CULTURE
BRAND // STRATEGY // CULTURE
Complete list of Design Capabilities below.
Streamline your projects and create consistent web designs with custom templates library and global design settings.
Logo and Brand Identity
T-shirts and Apparel
Trade Show Displays
Social Media Graphics
Mobile App Interface
Ebooks and Whitepapers
Icons and Illustrations
Signage and Wayfinding
Stickers and Labels
Trade Show Swag
Social Media Ads
..and much more…
Every project is different – even if they may appear the same – which is why I’ve provided some vague answers to Frequently Asked Questions. I like to be transparent about this because I’m not trying to be dodgy, but I like to approach the needs of each client and every project with thoughtful consideration. I don’t provide cookie-cutter solutions as it is in your best interest to develop a creative strategy based on your long term goals from the start.
I am extremely efficient, and I keep in mind that you are paying for my time. I won’t upsell you and I don’t round my time up, because I believe in giving you value for your money. I want you to use my services again and hopefully tell someone that you’ve got a friend in the business.
There’s an awesome saying in design circles when someone asks about a project. “You can have it good, fast, or cheap. The catch is you can only pick two”.
My rates vary depending on the type, scope, and turnaround of each project. If the overall project is large with multiple components, I will typically cut the rate. If you sign on to be an ongoing client, we can discuss a monthly retainer or work out an hourly rate we are both comfortable with.
This is one of the most important elements of any project. There needs to be absolutely crystal clear communication to avoid ing disappointment or missing a deadline. From my experience, two things always delay projects: change of requirements and revisions (too long to get back or too many).
I work quickly and I would like to agree on a set amount of rounds of revisions (generally two), but outside of that much of the timeline is depending (again) on the size and scope of the project. I understand you are running your business, so I try to leave a lot of latitude dependent upon your own timelines for reviewing and approving comps, proofs, and final artwork.
There will always be projects that come up last minute and I am happy to take into consideration the circumstances.
For new clients I require a 50% deposit prior to starting design work on any project (after creative brief is developed and the quote is approved). The remaining balance is due upon completion and before the delivery of the files. Preferred payment methods are generally through Quickbooks Venmo, PayPal, or Apple Cash.
It all starts with a conversation.
I will need to know your objectives and what is needed to obtain them. This is critical in order to set expectations for both of us. Once we agree on the creative brief (not required for some smaller projects), we will move on to the quote – which will be the final step before I start work. I will give you a timetable for first drafts and a recommended date to return them to me (very important if there is a deadline). Once the final artwork is approved, I will deliver the assets when I receive the second half of the invoice.
Brand Purpose: Define your brand’s mission and reason for existence.
Target Audience: Identify and understand your ideal customers.
Brand Values: Outline the principles and values that guide your brand.
Brand Positioning: Determine how your brand fits into the market.
Unique Selling Proposition (USP): Define what sets your brand apart from competitors.
Brand Name: Choose a distinctive and meaningful name.
Brand Logo: Create a memorable and versatile logo.
Brand Colors: Select a color palette that reflects your brand’s personality.
Typography: Choose fonts that align with your brand’s tone and style.
Visual Elements: Develop unique graphics, icons, or illustrations.
Brand Voice: Define your brand’s tone and communication style.
Website: Develop a user-friendly and visually appealing website.
Brand Story: Craft a compelling narrative that connects with your audience.
Social Media Presence: Create a consistent look and feel across social platforms.
Brand Guidelines: Document the rules for using your brand assets consistently.
Packaging: Design packaging that aligns with your brand’s identity.
Marketing Collateral: Design brochures, business cards, and promotional materials.
Content Strategy: Plan content that reinforces your brand message.
Customer Experience: Ensure that every touchpoint with customers reflects your brand identity.
Brand Consistency: Maintain a unified and cohesive identity across all brand elements and touchpoints.
I hate filling out forms myself, but it’s an effective way to connect through the site and avoid getting spammed all day. Speaking of spam, I’m usually really responsive, so if you don’t hear back from me within one business day (spam filters – mine or yours!), I haven’t received your message.
If you’re using LinkedIn, you can connect with me there too.