The Road to Recovery eReport

Rakuten Advertising

In the wake of the COVID-19 pandemic, it became even more imperative to develop a fresh and captivating virtual look every year for a company’s global event while upholding a consistent brand identity.

The design challenge of building a digital e-report on the impact of COVID-19 on consumer behavior lies in synthesizing vast amounts of data from multiple stakeholders with differing objectives into a cohesive, digestible, and attractively branded international marketing piece. Designers must skillfully organize complex information, create visually engaging data visualizations, and harmonize diverse stakeholder insights while ensuring the report maintains a consistent and compelling brand identity to resonate effectively with a global audience. Balancing data-driven analysis with captivating design elements is essential to communicate the findings coherently and leave a lasting impression on the readers.

RoleS:

  • Brand Strategist
  • Creative Director
  • Graphic Design

APPLICATIONS:

  • Creative Cloud
  • InDesign
  • Illustrator
  • Photoshop
  • PowerPoint

PARTNERS:

  • Executive Leadership
  • Corporate Marketing
  • International Marketing

SKILLS:

Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · PowerPoint

Data Tells the Story

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