Career

Professional Profile

Creative Director and brand strategist with cross-industry experience delivering high-impact design across digital, print, and experiential platforms. Known for turning complexity into clarity, I build scalable brand systems, streamline creative operations, and drive measurable results. A collaborative, hands-on leader, I balance strategy with design execution while managing multiple roles across agencies, sports tech, and global organizations. I bring consistency, responsiveness, and a solutions-first mindset—currently doing the best work of my career by integrating AI-powered tools, mentoring teams, and building creative processes that push brands forward.

Areas of Expertise

Creative Direction & Strategy
Visual Alignment & Design Execution
Corporate Brand Development & Continuity
Employee Development
Continuous Improvement
Marketing Communication
Performance Management
Design & Visual Storytelling
Visual Design & Design Execution
Global Project Management
Global Brand Development

NOVEMBER 2025 – CURRENT

TD SYNNEX

Brand and Identity Lead

Leading efforts to evolve and unify TD SYNNEX’s global brand identity across a federated, regionally driven organization. Responsible for establishing brand governance frameworks, visual identity standards, and modular toolkits that enable consistent yet locally adaptable brand expression. Partnering with regional and global marketing leaders to align creative strategy, content development, and campaign enablement.

Developing scalable systems for content reuse and regional activation, with a focus on performance, storytelling consistency, and accessibility across all digital and social platforms. Supporting the build-out of measurement and reporting frameworks to strengthen brand alignment, awareness, and creative efficiency worldwide.

JULY 2024 – NOVEMBER 2025

aga Advertising

Creative Director / Director of Special Projects

Lead creative strategy and execution across multiple business units—including AGA Advertising, InHouse Digital, and Activations!—while balancing multiple client-facing and internal projects.

Directly manage creative output for 10+ clients, averaging 30+ deliverables per month across digital, print, social, and experiential platforms.
Rebranded AGA Advertising with new logo, website, and content strategy highlighting client portfolio and testimonials.
Developed identity systems, websites, and sales materials for InHouse Digital, positioning it as a transparency-first digital agency free from vendor gatekeeping.
Built Activations! brand for both corporate event and consumer markets, including logo, identity, website, and campaign concepts.
Designed proprietary mini-brands and game graphics for wearable tech-powered experiences.
Incorporated generative AI into workflows to accelerate client-specific creative development.

JULY 2024 – NOVEMBER 2025

VERT Sports

Creative Director

Driving a comprehensive rebrand of VERT Sports, a performance-technology brand specializing in wearable athletic devices.

Partner with developers and engineers to redesign the VERT app, creating user flows, layouts, and assets for a modernized athlete and coach experience.
Leading identity overhaul, website redevelopment, and scalable creative systems for campaigns, packaging, and social media.
Built and launched a microsite for “Movement Clinics,” enabling athletes to access results and generating new revenue streams.
Produce keynote presentations for international showcases; manage marketing creative across digital, print, and experiential platforms.
Collaborate with leadership to define positioning and growth strategies across volleyball, football, and emerging sports markets.

NOVEMBER 2024– NOVEMBER 2025

Arise Virtual Solutions

Creative Director (Contract)

Embedded creative leader working directly with senior executives to modernize brand storytelling and differentiate Arise in a competitive BPO/CX market.

Partner with SVP of Marketing and Sr. Director of Sourcing to create a modular campaign system ensuring consistency across digital, sales, and service partner communications.
Design and standardize assets for website, social media, sales decks, and executive presentations.
Support rollout of AI-powered content tools to streamline asset generation for the marketing team.
Operate independently as both strategist and designer, aligning communications with corporate objectives.

MAY 2023 – CURRENT

KenDrab.com

Creative Director

Delivered brand and creative solutions for clients across healthcare, logistics, security, insurance, and technology.

Provided end-to-end services from logos and brand guides to digital design and print production.
Collaborated with clients on positioning and visual tone, delivering solutions aligned with marketing goals.
Leveraged AI for moodboarding, prototyping, and scaling creative content to meet fast-paced deadlines.
Successfully managed large-scale and mid-sized creative projects for global and local clients, delivering high-quality results on time and within budget.
Developed and executed design concepts for clients across various industries, including healthcare, offshore staffing, law and security firms, and insurance.
Collaborated with clients to create cohesive branding strategies, designing logos, marketing materials, and website graphics that align with their business objectives.
Created engaging digital assets including, social media graphics, email templates, and web banners to enhance online presence and drive user engagement.
Produced print materials such as brochures, posters, and business cards, ensuring consistent branding and high-quality output.
Worked closely with clients to understand their needs, present design ideas, and incorporate feedback to achieve desired outcomes.
Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, and other design tools to create visually compelling graphics.
Applied industry best practices and kept up-to-date with the latest design trends and techniques to ensure innovative and relevant design solutions.
Leveraged creative problem-solving skills to overcome design challenges and provide effective visual solutions that meet client goals.
Maintained a diverse portfolio showcasing a range of design projects and styles, reflecting versatility and creativity.

DECEMBER 2021 – MAY 2023

Ashley Furniture Industries / Ashley Global Retail

Creative Director

Leveraged passion for captivating storytelling and great design to craft visual identity of home furnishings retailer.
Served in dual role as designer and creative director evolving all broadcast (TV, streaming, and radio), digital advertising, in-store signage/displays, external signage collateral, and out-of-home (OOH) advertising to achieve quality and consistency for brand at scale.
Guided lean teams in creative strategy and productive brainstorming.
Gained accountability for creative account team, supported business development initiatives, and coordinated with external agencies to execute multi-channel campaigns within budget, timelines, and brand standards.
Developed systems and processes following Ashley Outlet rebrand, laying foundation for growth and scalability. Achieved stellar results while instilling accountability in team and tapped by leadership to produce similar outcomes for Ashley Global Retail.
Recognized need to repair relationships between marketing and creative teams. Rolled out weekly meetings with directors to create transparency and positioned creative team as approachable, responsive, and highly collaborative in addressing business needs. Rebuilt trust between disparate teams and earned buy-in to implement change.
Applied problem-solver mindset to work with minimal direction; utilized existing resources and assumed additional responsibilities, such as copywriting, to conserve budget. Enabled team to grow and expand brand internationally while achieving cost savings.
Built consensus among leadership to drive large-scale modernization initiative. Coordinated with internal Smartsheet expert to build out project management system, and worked independently to define metrics and implement processes to track thousands of creative requests across global enterprise. Created visibility for first time and established performance management for designers and creative team.
Championed continuous improvement and innovation. Researched and vetted artificial intelligence (AI) apps to expedite creative production through automation.

AUGUST 2007 – APRIL 2021

Rakuten Advertising

Sr. Creative Director

Senior Creative Director, Global Marketing and Events (2018–2021)

Creative Director, Global Marketing and Events (2015–2018)

Shaped strategic vision and goals for affiliate-based creative communication and display-advertising creative developer teams.
Sourced top internal talent to execute over 700 projects per year; provided leadership and ongoing mentorship to 6 direct reports and total global team of 16.
Led design direction on all rebranding, events, and corporate marketing campaigns, and C-level and keynote presentations across parent company and subsidiaries.
Collaborated seamlessly across marketers, product managers, leaders, other designers, and agency partners to establish visual consistency; implemented brand standards, systems, and processes to serve global audience.
Spearheaded initiative to achieve brand consistency and efficiency following multiple acquisitions and rebrandings. Ideated and developed in-house digital asset management system (DAM) using WordPress site despite initial pushback from leadership. Delivered solution generating $30K in annual cost savings.
Received excellent feedback across all teams and nominated for President’s Award for challenging status quo.
Fostered and sustained culture of excellence and inclusion by building relationships, recognizing stellar performance, and mentoring designers in best practices, design process, and ideation.
Cultivated team of confident top performers, playing instrumental role in promotion of 2 direct reports into leadership positions.
Maintained proven track record of 0 attrition, retaining 100% of team despite inheriting each member. Capitalized on opportunities to develop individuals and cultivated dedicated workforce as result.
Trained and encouraged teams to share knowledge, enabling each to understand role of other and proactively provided additional support as needed.
Elevated global events by introducing consistent localized theme throughout all events to engage audiences. Articulated importance of using images and minimal verbiage on PowerPoint slides to extend impact of keynote and executive presentations and realized immediate results.
Conducted quantitative and qualitative analyses to make data-driven decisions affecting organization.
Collaborated with human resources team to rewrite job descriptions and attract top-performing talent.
Advocated for diversity, equity, and inclusion (DEI) programs at rapidly growing global organization. Facilitated several initiatives, including creation of Black Employee Alliance.

RoomSaver / Travel Media Group

Marketing/Creative Director

Initiated and managed a national rebranding effort to transition traditional direct-to-consumer print publications to align with the emerging online market.
Led a $3 million annual remnant ad campaign, focusing on precise targeting to optimize spending and enhance brand visibility.
Implemented budget tracking systems to effectively manage $300,000 in search engine advertising expenditures.
Directed a comprehensive site redesign and integrated ad program, successfully relaunching the brand in the digital space.
Introduced a third-party auditing plan to expand revenue opportunities beyond hospitality.
Established a corporate newsletter for field representatives, improving communication and knowledge sharing.
Created an internal web portal to streamline operations and facilitate the distribution of marketing materials.

Zimmerman Advertising

Sr. Acct Executive / Art Director

Acted as both Designer and Account Manager of multiple major automotive advertising accounts nationwide, with multifaceted responsibilities.
Primary account was the agency’s largest monthly retainer client with unique requirements and rigorously exacting standards. This included conceptualizing, designing, and presenting advertising materials for print and scriptwriting for broadcast. I oversaw every facet of these projects, ensuring their successful completion. In addition, I played a pivotal role in the formulation of advertising budgets and spearheaded media and creative planning. To maintain financial integrity, I adeptly coordinated account billing and managed other fiscal responsibilities associated with these high-profile accounts.
Spearheaded the establishment of the Gainesville division office for Omnicom Worldwide Advertising Agency, specializing in managing conflict accounts within specific markets.
Strategic implementated of systems to foster division autonomy while ensuring cohesion with other divisions.
Assumed comprehensive responsibility for overseeing advertising accounts on a national scale. This encompassed the formulation of advertising strategies, budget planning, and the orchestration of media and creative development.
Additionally, played a pivotal role in the design, layout, and presentation of advertising materials for print, as well as scriptwriting for broadcast.
Meticulously organized all project elements until their successful completion.
To maintain fiscal integrity, adeptly coordinated account billing and managed other financial responsibilities.
Simultaneously, provided effective supervision for a team of five, including three local team members and two remote professionals based in Ft. Lauderdale.

McAlear & Associates / Southland Advertising

Senior Art Director / Interactive Creative Director

Served as both Designer and Account Manager for multiple major automotive advertising accounts nationwide, including the agency’s largest retail automotive retainer account.
Managed the primary account, which demanded high responsiveness and overnight delivery of ads and mockups.
Conceptualized, designed, and presented advertising materials for print and wrote scripts for broadcast.
Justified team growth by managing additional automotive clients, leading to the establishment of a Gainesville division office specializing in managing conflict accounts within specific markets.
Successfully transitioned to remote work 15 years before it became widespread, continuing to manage the primary account from Gainesville, FL.
Formulated advertising strategies, planned budgets, and oversaw media and creative development for national-scale accounts.
Coordinated account billing and managed fiscal responsibilities to ensure financial integrity.
Supervised a team of five, including three local team members and two remote professionals based in Fort Lauderdale.
Organized all project elements from conception to completion, ensuring alignment with client expectations and agency standards.

Denight Advertising

HAGÅTÑA, GUAM

Art Director

Gained international experience and exposure to concepting and storyboarding for television, and scripting for radio commercials.
Managed critical advertising accounts, including Miller, Philip Morris, Citibank, Hilton and Hyatt Regency Hotels, IT&E (AT&T Guam), CBS, NBC, and WB TV Networks.
Designed promotional materials for major island events, including concert tickets.
Created and produced storyboards for television and scripts for radio commercials.
Adapted to and thrived in deadline-driven environments, consistently delivering high-quality work.

PBT Design Group

Graphic Designer / Illustrator

Self-taught in essential design applications, mastering early design software independently.
Developed expertise in font development, focusing on organization, utilization, and typographic techniques.
Designed corporate logos and brochures, infusing creative and strategic elements.
Formatted and illustrated national and local publications, enhancing visual appeal and informativeness.
Contributed to ad development through content creation and conceptualization.
Created in-house promotional pieces to effectively communicate the brand’s essence.

Continuous Improvement

Areas of Expertise

Professional Skills

Creative Direction and Strategy

Visual Alignment, Design Execution, and Brand Development

Brand Management

Development, Integration, and Adoption

Leadership and Team Building

Employee Development and Mentoring

Collaboration

Inclusion, Communication, and Building Relationships

Design Skills

Adobe CC

Illustrator, InDesign, Photoshop...

Illustration

Traditional and Digital

Microsoft Office

PowerPoint, Word, Excel, Outlook, Teams...

Organization

Structure, Process, and Standardization

Building a collaborative and inclusive culture

Relationships

Ken’s creative vision and expertise were instrumental in shaping the creative direction of our organization. His depth of experience was evident in every project he led. His ability to conceptualize innovative campaigns and translate them into visually stunning designs was nothing short of exceptional. Ken is a true creative force and his dedication to producing high-quality designs, and ability to meet project deadlines with precision were assets that greatly benefitted our team.

Ken is a problem solver, a collaborative thinker and a great creative partner. He is a master at taking words and stories and illustrating them through design, and has worked closely with executive leadership to bring their speeches to life through imagery and animation.

Early in my career, Ken was one of the first people I collaborated with and he was incredibly patient and helpful in sharing information and best practices with me as I was learning processes and systems. As I have grown in my role Ken has continued to be supportive, responsive and has added value to everything we have worked on together.

I had the chance to work with Ken to help jumpstart sales efforts for a division of Rakuten Advertising. Our task was to find the right positioning to help generate buying interest among our target audience and to package our solution in the most appealing way possible. Also we had less than six months to produce results. In addition to the passion he brought to the project, his creativity, skill at design and desire to understand every customer challenge were second to none. Through his efforts and some of my own we indeed found success and grew the division by 100% YOY.

Ken has reformed the way I look at and understand brand standards, helped me to evangelize the benefits of working cross-functionally and with a global perspective. One of Ken’s greatest strengths is his ability in nurturing a truly creative culture, injected with humor, with his team and with others outside of his organization.

I had the great pleasure of working with Ken in his capacity as Creative Director at Ashley Global Retail. He brought an entirely new skillset with him and was fearless in his willingness to jump in and engage on the big projects. He is a consummate communicator and a true master of brand and creative development. Plus, he’s just a pleasure to be around. I will miss his sense of humor and our team meetings will never be the same.

Ken is an excellent mentor and leader. He is supportive of his team and fosters a collaborative and open work environment. Most importantly to me though, Ken is a leader that I respect. I respect him because he is talented and knowledgeable creatively. He’s transparent, honest and approachable. He is by far one of the most genuine and amazing leaders I have had the privilege to work with.