Design System and Creative Style Guide
Ashley Outlet / Ashley Furniture
Why this project is featured:
The Design System and Creative Style Guide was a necessary brand strategy to align corporate teams, licensees, and vendors.
A branded design system ensures consistency and cohesiveness across all its products and communication channels. By providing clear guidelines on visual elements, typography, colors, and other design components, a branded design system reinforces the company’s identity, fosters brand recognition, and enhances the overall user experience, ultimately strengthening the brand’s reputation and market presence. Developing such a system requires technical expertise in design to implement the guidelines effectively across various platforms and ensure a seamless and professional representation of the brand.
To overcome bias from the Ashley legacy, a primary focus was to drive brand adoption while expansion was at its infancy.
A branded design system ensures consistency and cohesiveness across all its products and communication channels. By providing clear guidelines on visual elements, typography, colors, and other design components, a branded design system reinforces the company’s identity, fosters brand recognition, and enhances the overall user experience, ultimately strengthening the brand’s reputation and market presence. Developing such a system requires technical expertise in design to implement the guidelines effectively across various platforms and ensure a seamless and professional representation of the brand.
