Design System and Creative Style Guide
Ashley Outlet / Ashley Furniture
The Design System and Creative Style Guide was necessary to set the standard and communicate the brand strategy aligning corporate teams, licensees, and vendors.
A branded design system ensures consistency and cohesiveness across all its products and communication channels. By providing clear guidelines on visual elements, typography, colors, and other design components, a branded design system reinforces the company’s identity, fosters brand recognition, and enhances the overall user experience, ultimately strengthening the brand’s reputation and market presence.
Developing such a system requires technical expertise in design to implement the guidelines effectively across various platforms and ensure a seamless and professional representation of the brand.
RoleS:
- Creative Director
- Graphic Design
- Copywriter
- Project Manager
APPLICATIONS:
- Creative Cloud
- Illustrator
- InDesign
- Photoshop
- Microsoft Word
PARTNERS:
- Executive Leadership
- Brand Marketing
- Licensee Leadership
SKILLS:
Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity
TLDR; Consistency is King
Ashley Outlet was developed to transition their loyal customers, as they aged, to a comfortable and affordable solution (promotionally driven branding/creative) – so the main retail brand Ashley could target more affluent and younger audiences (aspirationally driven) branding/creative.
Visual Branding: Core Ingredients
Logos
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Colors
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Fonts
Illustrations
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Icons
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Resources
Logo - emphasis on details
Color Palettes and Hierarchy
Brand Color Palette
Seasonal Color Palettes
Brand Color Palette
Seasonal Color Palettes
Fonts: More than just a pretty typeface
Illustrations
Correct Illustration Usage
Incorrect Illustration Usage
Resources: If you build it, they will come
