Broadcast and Streaming Campaigns
Ashley Outlet / Ashley Furniture
Ashley Outlet / Ashley Furniture
Why this project is featured:
These campaigns were developed with imited resources and no budget.
Complying with legal requirements in several states because of the use of “Outlet” in the name restricted the use of “Sale” or other traditional promotional headlines. The strategy also needed to include campaigns introducing the brand while driving promotional traffic.
Evergreen :15 Local TV (Generic)
Evergreen :30 Local TV (Generic)
Evergreen :15 Local TV, Canton, GA
Independence Day :15 Local TV (Generic)
Labor Day :15 Local TV (Generic)
Black Friday :15 Local TV (Generic)
Additional complexity required developing content that served corporate and licensee needs.
Blending a consistent brand identity across multiple advertising campaigns on TV, streaming platforms, and social media is vital for building a new brand as it reinforces brand recognition and establishes a cohesive image in the minds of consumers. By presenting a unified and recognizable brand message across various channels, it enhances brand trust, fosters a sense of reliability, and increases the likelihood of customer engagement and loyalty, ultimately driving the brand’s success in a competitive market.
Local Radio :30 Scripting and Direction
Independence Day Digital Assets
Independence Day Video Storyboards