TV, Radio, Streaming, and Social Campaigns

Ashley Outlet / Ashley Furniture

How do you create successful promotional campaigns when you legally can't say "sale"?

Creative solutions navigating the complexity of the Ashley business model required developing content that served both corporate and licensee needs compounded by variances in state laws throughout the country, specifically regarding the word ‘Outlet’ in Ashley Outlet.​

RoleS:

  • Creative Director
  • Graphic Design
  • Copywriter
  • Project Manager

APPLICATIONS:

  • Creative Cloud
  • Photoshop
  • Illustrator
  • InDesign
  • Microsoft Word
  • Adobe Experience Manager

PARTNERS:

  • Executive Leadership
  • Video Resource
  • Creative Motion
  • Brand Marketing
  • Demand Marketing

SKILLS:

Copywriting · Creative Direction · Storyboarding · Adobe Creative Suite · Storytelling · Creative Campaign Development · Creative Strategy · International Project Management

Blending a consistent brand identity across multiple advertising campaigns on TV, Radio, streaming platforms, and social media is vital for building a new brand as it reinforces brand recognition and establishes a cohesive image in the minds of consumers. By presenting a unified and recognizable brand message across various channels, it enhances brand trust, fosters a sense of reliability, and increases the likelihood of customer engagement and loyalty, ultimately driving the brand’s success in a competitive market.

Evergreen Campaign

Evergreen :15 Local TV (Generic)

Evergreen :30 Local TV (Generic)

Evergreen :15 Local TV, Canton, GA

Event Campaign Templates

Independence Day :15 Local TV (Generic)

Labor Day :15 Local TV (Generic)

Black Friday :15 Local TV (Generic)

Event Campaign Radio, Assets, and Storyboards

Local Radio :30 Scripting and Direction

Independence Day Digital Assets

Independence Day Video Storyboards