Ashley had an aggressive schedule for opening stores so they could shift their core consumers (who were aging out) into the Ashley Outlet retail model. Layering in Grand Openings along with their seasonal and holiday campaigns, made it necessary to develop a creative format that would facilitate that growth, but also make it frictionless for their Licensees. The Grand Opening campaigns included three messages (Coming Soon, Grand Opening and Now Open) utilizing TV/Radio/Streaming, Print, Direct Mail, Email, In-Store Fliers, and POP and Exterior Signage. Oh, and Koozies and the occasional doggy bandanna.