DealMaker 2021

Rakuten Advertising Virtual Event Identity

Why this project is featured:

In the wake of the COVID-19 pandemic, it became even more imperative to develop a fresh and captivating virtual look every year for a company’s global event while upholding a consistent brand identity.

As the events transitioned to virtual platforms, the challenge lay in keeping attendees engaged and excited amidst the digital landscape. By infusing novelty into each virtual iteration while adhering to established brand guidelines, the company could effectively adapt to the virtual realm, attract new audiences, and consistently convey its core values and messaging, ensuring a successful and memorable virtual experience.