Rakuten Advertising’s events were traditionally in-person, throughout the year in different cities globally. Today, where remote/virtual meetings are commonplace, the events at the time needed to be transitioned to virtual platforms. The challenge, creatively, lay in keeping attendees engaged and excited amidst the disruption through a digital landscape. By infusing novelty into each virtual iteration while adhering to established brand guidelines, the company could effectively adapt to the virtual realm, attract new audiences, and consistently convey its core values and messaging, ensuring a successful and memorable virtual experience.