Collateral Creative and Content Evolution

Rakuten Advertising

Elevating Brand Identity: The Evolution of Collateral Design Amid Acquisitions and Service Expansion

As a brand identity grows through acquisitions and the addition of services, evolving collateral design becomes essential to maintain consistency and focus on business goals.

Developing consistent creative across all formats is crucial when scaling internationally, ensuring that the brand’s message and visual identity are unified and recognizable in every market. This consistency builds trust, reinforces brand values, and enhances the overall customer experience, driving business success on a global scale.

RoleS:

  • Brand Strategist
  • Creative Strategist
  • Creative Director
  • Graphic Design

APPLICATIONS:

  • Creative Cloud
  • Illustrator
  • InDesign
  • Photoshop
  • PowerPoint

PARTNERS:

  • Executive Leadership
  • Corporate Marketing
  • International Marketing

SKILLS:

Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · PowerPoint · Digital Asset Management · Communication

Consistency is King

Rakuten Marketing

Rakuten Businesses