‘Playbook’ is an internal event, and while not unique to Rakuten Advertising, that began in 2012 with hand-selected employees from each of the US offices invited to a modest gathering at Irving Plaza, one of New York City’s traditional theaters. Simultaneously, the rest of the company watched the broadcast live. The venue has changed over the years as has the company’s style in presenting the message about laying out the vision for the year.

The internal content of the booklet and some of the support materials are not for public review, but this is a representation of the creative theme and design.