Playbook Summit Annual Event Identity

Rakuten Marketing

To help kick off each new year, an event was hosted by leadership – geared to educate and motivate employees throughout the company.

‘Playbook’ is an internal event, and while not unique to Rakuten Advertising, that began in 2012 with hand-selected employees from each of the US offices invited to a modest gathering at Irving Plaza, one of New York City’s traditional theaters. Simultaneously, the rest of the company watched the broadcast live. The venue has changed over the years as has the company’s style in presenting the message about laying out the vision for the year.

The internal content of the booklet and some of the support materials are not for public review, but this is a representation of the creative theme and design.

RoleS:

  • Brand Strategist
  • Creative Strategist
  • Creative Director
  • Graphic Design

APPLICATIONS:

  • Creative Cloud
  • Illustrator
  • InDesign
  • Photoshop
  • PowerPoint

PARTNERS:

  • Executive Leadership
  • Corporate Marketing
  • International Marketing
  • Event Brand Marketing

SKILLS:

Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · PowerPoint · Digital Asset Management · Communication