A scalable template was developed to streamline the production of custom creative assets to support 360º marketing strategies for Ashley Outlet's Grand Opening celebrations.
This template covered a range of media, including TV, radio, out-of-home (OOH) advertising, social and digital display ads, email marketing, flyers, and specialty promotional materials.
The primary goal of the template was to introduce the Ashley Outlet brand effectively to consumers while adhering strictly to the new brand standards. By standardizing the creative process, consistency across all channels was achieved, enabling quick customization for different markets and ensuring that each Grand Opening conveyed a cohesive and compelling brand message. This approach enhanced brand recognition and maximized marketing efficiency, allowing for the rapid and cost-effective delivery of high-quality, tailored content.
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Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity
Generating excitement, building brand awareness, and fostering local community inclusivity are vital for successful grand openings.
TAshley had an aggressive schedule for opening stores so they could shift their core consumers (who were aging out) into the Ashley Outlet retail model. Layering in Grand Openings along with their seasonal and holiday campaigns, made it necessary to develop a creative format that would facilitate that growth, but also make it frictionless for their Licensees.
The Grand Opening campaigns included three messages (Coming Soon, Grand Opening and Now Open) utilizing TV/Radio/Streaming, Print, Direct Mail, Email, In-Store Fliers, and POP and Exterior Signage. Oh, and Koozies and the occasional doggy bandanna.
Grand Opening :15 YouTube
(Calexico, CA)
Now Open :15 YouTube
(Morrow, GA)
Now Open :15 Local TV
(Morrow, GA)
Grand Opening Radio
(Calexico, CA)
Now Open Radio
(Calexico, CA)
