Demonstrating the capacity to swiftly adapt to diverse brand styles while efficiently distilling information and infusing design expertise into the creation of engaging visual formats.
Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary marketing team, this time-sensitive e-report included insights and predictions geared towards helping businesses navigate through the uncertainty of the COVID-19 pandemic. The task was to develop a time-sensitive ereport that utilizes a vast amount of data and insight into a format that is visually compelling and is compact, maintains resolution and a reasonable file size for digital delivery.
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Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management • Communication
