Logo Redesign and Brand Campaign

VERT Sports Technology

VERY technology started as an accurate, automated means of measuring jump heights, it has evolved to track vertical performance over time, landing impact, overall workload and even prescribe training loads for optimal on-court performance.

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Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · PowerPoint · UX/UI · Digital Asset Management · Communication

Vert debuted 10 years ago and has evolved in both product focus and technological capabilities. The Vert wearable device and Team System is used by over 500 universities, colleges and professional teams.

Visual Branding: Core Ingredients

Logos

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Colors

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Fonts

Logo - evolution of the design

Brand Campaign Concepts