Annual Event Identity Development and Evolution

Rakuten Advertising

Crafting Global Synergy: Energizing International Events with Unique, Locally-Inspired Themes

Blending the responsibility of managing global event themes with bringing the creative process internally in 2015 allowed us to develop an evolving and scalable event identity that aligned with our corporate brand. Each year, we refreshed the overall theme to ensure a consistent yet exciting global presence. By 2018, this approach enabled us to successfully produce eight unique events worldwide, demanding year-round dedication and creativity.

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Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · PowerPoint · UX/UI · Digital Asset Management · Communication