Brand Campaign
ARISE
Arise connects leading brands with a nationwide network of independent service partners through a gig-based customer experience model. Their platform enables flexible, work-from-home opportunities while helping companies scale support with greater efficiency, agility, and care.
RoleS:
- Brand Strategist
- Creative Strategist
- Creative Director
- Copywriter
- Graphic Design
APPLICATIONS:
- Creative Cloud
- Illustrator
- Generative AI
- Photoshop
- PowerPoint
PARTNERS:
- SVP Marketing
SKILLS:
Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · Gen AI • PowerPoint · Digital Asset Management · Communication
Working alongside the SVP of Marketing and Communications, we evolved the Arise brand by leveraging its recognizable, gradient-rich color palette—one that had become so distinct, competitors began mimicking it to signal credibility in the CX space. To differentiate further, we centered the campaign around Arise’s unique use of the word “GIG,” creating a modular platform with the line “The Best GIG Lives Here”—a black-and-white visual style that emphasized the individual and allowed for dynamic word swaps like TECH, TALENT, FLEXIBILITY, and SCALABILITY, reinforcing Arise’s leadership across multiple dimensions.
Modular Campaign: The Best GIG Lives Here
A modular campaign framework streamlines marketing execution, equips sales with on-brand, ready-to-use assets, and reinforces brand consistency, accelerating go-to-market efforts while maintaining creative integrity across every touchpoint.
Scaling the Campaign For Social
Extending the Campaign for Social Engagement
