Rakuten Advertising Marketing Collateral
Why this project is featured:
In the wake of the COVID-19 pandemic, it became even more imperative to develop a fresh and captivating virtual look every year for a company’s global event while upholding a consistent brand identity.
The design challenge of building a digital e-report on the impact of COVID-19 on consumer behavior lies in synthesizing vast amounts of data from multiple stakeholders with differing objectives into a cohesive, digestible, and attractively branded international marketing piece. Designers must skillfully organize complex information, create visually engaging data visualizations, and harmonize diverse stakeholder insights while ensuring the report maintains a consistent and compelling brand identity to resonate effectively with a global audience. Balancing data-driven analysis with captivating design elements is essential to communicate the findings coherently and leave a lasting impression on the readers.
