DealMaker Global Event Identity - 2020
Rakuten Advertising
The Design System and Creative Style Guide was a necessary brand strategy to align corporate teams, licensees, and vendors.
A branded design system ensures consistency and cohesiveness across all its products and communication channels. By providing clear guidelines on visual elements, typography, colors, and other design components, a branded design system reinforces the company’s identity, fosters brand recognition, and enhances the overall user experience, ultimately strengthening the brand’s reputation and market presence. Developing such a system requires technical expertise in design to implement the guidelines effectively across various platforms and ensure a seamless and professional representation of the brand.
RoleS:
- Brand Strategist
- Creative Strategist
- Creative Director
- Graphic Design
APPLICATIONS:
- Creative Cloud
- Illustrator
- InDesign
- Photoshop
- PowerPoint
PARTNERS:
- Executive Leadership
- Corporate Marketing
- International Marketing
- Event Brand Marketing
SKILLS:
Creative Direction · Brand Strategy · Adobe Creative Suite · Creative Strategy · Project Management · Branding & Identity · PowerPoint · Digital Asset Management · Communication