Identity: Symposium Global Events Rakuten Marketing 2018
Symposium (2018) was a series of global events held annually in five cities: New York, Scottsdale, Toronto, London, and Sydney. These events were very popular with Rakuten Marketing’s affiliate advertisers and publishers, who had the opportunity to network with each other and make new connections – in person. The identity evolved every year to give it a refreshing look and generate excitement.
Develop an identity that could be flexible enough to reflect a regional appeal for a growing global event schedule.