Identity: RadioNow Hip Urban Radio Station Branding
A former colleague was disappointed with the brand buildout that a Chicago agency had developed for their new launch of an eclectic urban/hip-hop radio station but wanted to keep the custom logo. Adding depth and motion through a graphical treatment generated a hip, exciting, and energetic vibe to match the personality of the station. The identity had to translate from sales materials to promotional marketing tactics at live events.
Using a custom logo, develop a graphical treatment to establish the RadioNow brand with a hip, exciting, and energetic vibe.