Why this project is featured:

Evolving the identity of Rakuten Advertising’s Golden Link Awards (held annually at the company’s premiere corporate event) is crucial to generate excitement and relevance. By refreshing the award show’s branding and visual presentation, the event can convey a sense of progress and innovation, keeping participants engaged and eager to attend. Highlighting excellence in relationships between advertisers and content publishers reinforces the event’s significance and showcases the company’s commitment to fostering collaborative partnerships in the industry.