Identity: DealMaker Global Event Rakuten Marketing

As a result of the corporate Rakuten brand shift globally, networking events were rebranded as well. Formerly Symposium, held in five cities (New York, Scottsdale, Toronto, London, and Sydney), DealMaker expanded to eight countries across four continents.

These events were very popular with Rakuten’s advertisers and publishers who had the opportunity to network with each other and make new connections – in person.

Task

Rakuten Marketing's globally hosted events were refreshed to leverage the timing of a corporate rebranding.

  • Strategy

    Brand Strategy, Identity Development, Event Creative, Event Branding

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Marketing Events

  • Tags

    Brand, DealMaker, Design, Global, Rakuten

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