DealMaker Global Event Rakuten Marketing 2020 Identity

Why this project is featured:

Developing a fresh and exciting look every year for a company’s global event while maintaining a consistent brand identity is crucial as it keeps the event engaging and relevant to attendees, encouraging repeat participation. By infusing novelty into each iteration while adhering to the established brand guidelines, the company can showcase its adaptability and creativity, attracting new audiences and reinforcing its brand’s core values and messaging consistently over time.

  • Strategy

    Brand Strategy, Identity Development, Event Creative, Event Branding

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Marketing Events

  • Tags

    Brand, DealMaker, Design, Global, Rakuten