Event: Immersive Booth Design Experiences

PI Live was a non-hosted event opportunity for the Rakuten Marketing (now Rakuten Advertising) team in the United Kingdom to launch the new brand identity and show the company’s global reach as they began to open new markets in Europe.


Utilizing the company's new branding, design a vibrant booth scaling images of cityscapes and looping the brand device through them to illustrate the connection globally.