Event: Annual Playbook Summit Rakuten Marketing

‘Playbook’ is an internal event, and while not unique to Rakuten Advertising, that began in 2012 with hand-selected employees from each of the US offices invited to a modest gathering at Irving Plaza, one of New York City’s traditional theaters. Simultaneously, the rest of the company watched the broadcast live. The venue has changed over the years as has the company’s style in presenting the message about laying out the vision for the year.

The internal content of the booklet and some of the support materials are not for public review, but this is a representation of the creative theme and design.


Help kick off the new year, new brand identity with creative geared to educate and motivate employees throughout the company.

  • Strategy

    Brand Strategy, Creative Strategy, Brand Standardization

  • Design

    Creative Direction, Active Design, Brand Standardization

  • Client

    Rakuten Advertising

  • Tags

    Brand, Identity, Standardization