Rakuten Evolving Brand & Creative Style Design System
Why this project is featured:
Onboarding and migrating newly acquired business entities towards a unified brand identity pose significant design challenges. These challenges stem from the need to strike a delicate balance between preserving the acquired entities’ unique identities and integrating them seamlessly into the overarching brand. Designers must tackle issues such as aligning visual elements, messaging, and brand voice across diverse entities while ensuring that the unified brand conveys a cohesive and compelling narrative to existing and new customers.
Rakuten Marketing :: Creative Style Guide Evolution
These are interactive PDFs that illustrate the evolution and complexity of the brands as well as the sophisticated growth of the devices.