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Ashley Outlet Design System

Ashley Outlet is a highly promotional furniture retail chain of stores developed to target differentiated segments of consumers from the more aspirational Ashley furniture brand. The focus was on high-quality furniture available at an incredible value, highlighting everyday low prices.


This Design System was developed to standardize and guide Ashley Outlet licensee and retail partner design teams on the recommended use of building a consistent brand identity.

  • Strategy

    Brand Strategy, Identity Development, Design System

  • Design

    Creative Direction, Active Design, Design System Development

  • Client

    Ashley Outlet

  • Tags

    Active Design, Brand, Design, Global

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