Ashley Outlet is a highly promotional furniture retail chain of stores developed to target differentiated segments of consumers from the more aspirational Ashley furniture brand. The...
Strategy
Brand Strategy, Identity Development, Design System
Design
Creative Direction, Active Design, Design System Development
Balancing complex legal implications across various states prohibits outlet stores from advertising “sales.” Independence Day is a major sales weekend, and I developed a concept that...
This identity was developed mid-pandemic with the strategy of being flexible enough to pivot from virtual to in-person while maintaining some regional targeting.
Initially, standardization had never been a priority and required an effort to steer the company as it acquired new businesses that ultimately increased its digital marketing...
Strategy
Brand Strategy, Brand Identity, Logo Evolution
Design
Creative Direction, Global Coordination and Collaboration, Active Design
In developing many of the reports for Rakuten Advertising, it was important to manage various teams’ objectives while balancing the overall brand identity and integrity. To...
Strategy
Brand Strategy, Creative Strategy, Data Visualization
Design
Creative Direction, Global Coordination and Collaboration, Active Design, Data Visualization
As a result of the corporate Rakuten brand shift globally, networking events were rebranded as well. Formerly Symposium, held in five cities (New York, Scottsdale, Toronto,...
Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary...
Strategy
Brand Strategy, Creative Strategy, Data Visualization
Design
Creative Direction, Global Coordination and Collaboration, Active Design, Data Visualization
As the premier affiliate marketing event for Rakuten Advertising (formerly Rakuten Marketing), DealMaker New York hosts the Golden Link Awards each year. The identity differs from...
