Creative by design
Adapt.
Aspire.
Lead.
Accomplished professional and active designer with creative expertise in branding, marketing, advertising, and event management. Proficient in conceiving, collaborating, and developing multi-platform creative strategies and campaigns that drive performance and results. Ability to build and mentor high-performing global teams to drive impactful brand alignment, awareness, and sales growth. Adept at building, optimizing, and managing design and brand governance protocols to inspire adoption and consistency.
Creative Concept & Development
Marketing & Brand Strategy
Marketing & Ad Campaigns
Brand Guidelines & Governance
Collaboration & Leadership
Team Development & Culture
The journey is the reward.
– Steve Jobs
Ashley Furniture Industries // November 2022 – Current
Creative Accounts Director, Ashley Global Retail
Lead and direct the creative account team and external agency resources to ensure multi-channel campaigns meet brand standards, timelines, and budget. Collaborate and align with marketing and advertising teams on annual initiatives, planning, and development by contributing strategic and creative solutions. Develop an agile and scalable foundation of systems, standards, and processes to reduce friction, nurture creative design, and maximize production.
Ashley Furniture Industries // Dec 2021 – November 2022
Creative Director, Ashley Outlet
Established an integrated identity and design system to deliver a differentiated retail brand structure. Developed strategic initiatives to build out campaigns and assets for scale and accessibility to multiple levels of marketing partners while enabling brand adoption and consistency to form a unified consumer experience.
Constructed a project management system to provide processes and standardization to drive efficiency, communication, and workflow. while extending tracking and reporting capabilities.
Rakuten Advertising // Aug 2007 – Apr 2021
Sr. Creative Director, Global Marketing, Events, and Creative Operations
While developing creative for high-level company initiatives and providing overall design direction, built and led a high-performing global creative organization to support multiple functions and business units emphasizing breaking down legacy silos to work across channels, time zones, and continents.
Brand Standards and Identity Creative Development:
- Market and
Competitive Research - Positioning &
Development - Standardization &
Guidelines - Asset
Management
- Oversaw the creative evolution of a complex global ecosystem merging multiple companies (and logos) through alignments and rebrands into a single identity.
- Built standardization practices to facilitate brand alignment, growth, and evangelism. Establishing these standards allowed global teams to seamlessly adopt while improving efficiency and services in a fast-paced organization that required quick turnarounds.
- Incorporated and managed governance protocols to drive implementation and adherence to global brand standards while providing additional oversight of directives, practices, and initiatives with parent company in Japan. Additionally, building corporate relationships through thoughtful and responsive communication accelerated campaign execution and performance.
- Recognized as an Innovation Finalist spearheading and creating a comprehensive in-house digital asset management portal. This saved over $30,000 annually (avoiding the expense of using an external platform), scaled accessibility to assets, and drove brand adoption globally.
Marketing and Advertising Creative:
- Sales Enablement
- Collateral
- Presentations
- eReports
- Delivered world-class creative devices focused on articulating each stage of the sales funnel and providing presentation tools to dynamically tell the story of each product’s influence throughout the consumer journey. This increased prospect engagement, drove sales, and a holistic brand experience.
- Developed creative for regional, global, and brand campaigns across all mediums to build brand consistency, awareness and drove year-over-year engagement.
- Incorporated various business initiatives from marketing leads and stakeholders across individual regions to conceive and build lead-generating projects that grew sales opportunities and improved brand equity.
- Designed regional creative to respect cultural subtleties and nuances while maintaining the brand standard for both print and demand-focused digital ad and marketing campaigns.
- Partnered with regional marketing leaders to build targeted account-based marketing initiatives and campaigns.
Global Event Creative:
- Digital & Display
- Signage & Print
- Mobile & Messaging
- Keynotes & Other Presentations
- Developed annual creative strategies focused on a consistent brand experience yet highlighted unique regional iconography and nuances.
- Created differentiated identities annually that built excitement, drove engagement, and increased attendance greater than 18% each year for the last five years (pre-pandemic).
- Worked directly with C-level executives to develop opening remarks, keynotes, and strategic presentations at globally hosted and industry events.
Global Creative Organization:
- Organizational Development
- Mentoring & Leadership
- Inclusive & Growth Culture
- High Focus on Retention
- Created a single organizational culture of designers across various disciplines and global regions that increased functional capacity, improved efficiencies, and delivered greater performance.
- Drove efficiencies through a unified project management operation model allowing teams to improve team workflows, communication, and deliverables.
- Adapted team objectives to meet global creative needs (external and internal), aligned available resources and capabilities, and developed strategies that would meet corporate goals and objectives.
- Developed comprehensive team hierarchies through multi-functional career paths while mentoring and fostering individual career growth to nurture an organic creative culture.
- Established workflows and collaborated with regional marketing directors to build account-based marketing initiatives and campaigns.
- Built brand integrated templates to extend the brand experience, empower sales and client services teams to incorporate account information that drove growth and retention.
Rakuten Marketing
Previous Roles
Oct 2015 – Apr 2018
Creative Director, Global Marketing and Events
May 2014 – Oct 2015
Director of Marketing,
Paid Search
May 2011 – May 2014
Sr. Creative Developer, Global Marketing and Events
Aug 2007 – May 2011
Sr. Creative Developer, Lead Generation
RoomSaver/Traveler Discount Guide // Gainesville, FL
Marketing Director
Developed a national marketing and creative rebranding strategy.
Zimmerman Advertising // Ft. Lauderdale, FL
Sr. Account Executive / Sr. Designer
In a dual role, managed single most lucrative client for the agency.
KCI Design // Florida
Creative Director
Freelance creative development helping underserved charitable organizations and businesses.
McAlear Advertising // West Palm Beach, FL
Sr. Art Director
Led creative team, developed storyboards and scripts for television and radio.
Denight Advertising // Hagåtña, Guam
Art Director
Heavy emphasis on newspaper advertising (clients include Miller, Philip Morris, Citibank, Hilton and Hyatt Regency Hotels, IT&E (AT&T Guam), CBS, NBC and WB TV Networks.
PBT Design // Palm Beach, FL
Graphic Designer / Illustrator
Brand development and creative design. Client brand focus: Marriott, Hilton, Florida Tan, Wiamea Gold, AmCorp
03 // Relationships
Heavy emphasis on building trust fostered through inclusion, collaboration, and transparency.
04 // Let’s Create